Collection of Product, Growth, and MarTech Articles

I curate practical notes on product management, marketing technology, growth, SEO, analytics, and career strategy, written from real shipping and real measurement. You will find frameworks for job search execution, portfolio and LinkedIn positioning, and day-to-day product decision-making, plus breakdowns of experiments, UX and performance pitfalls, and data troubleshooting. Each blurb links to the full post so you can scan quickly, then go deep where it is most relevant.

Your Portfolio

A capability portfolio focuses on skills & outcomes, making it more project-based.

Weekend Search

Weekends are hot too! Recruiters are searching for talent even on the weekends!

Resume Analytics

I added tracked clicks to my resume. Now I know who views my applications.

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When "mobile-first" is not always "mobile-first"

While working in the publishing industry for almost 30 years, I have seen how design teams often miss the mark around page load performance and SEO for their deliverables. I have seen large images used as thumbnails, the most common offense. And I've seen how art-directed image assets aren't created to meet the requirements for search engines. This guide will walk through some areas to improve when designing mobile first 1. webp 2. file names 3. mobile mockups (first)

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Go beyond employee reviews with these simple steps

I recently backed out of a job interview after reading the company’s abysmal employee reviews on Glassdoor. The reviews for this company were overwhelmingly critical, leaving little room for doubt.

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12 red flags to spot a ghost recruiter

The job market is infested with ghost recruiters, especially here on LinkedIn. Here are 12 red flags I’ve encountered so you can spot when you're not the candidate but the intel.

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Why you should create a 'capability portfolio'

A resume follows a linear career progression (roles, companies, dates). A capability portfolio focuses on skills & outcomes, making it more project-based and problem-solving-oriented

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How I use AI in Product Development: 3 Case Studies (+free downloads)

I recently helped a few colleagues providing them with digital marketing services for their growing companies. While I search for a job, I’ve been offering my expertise in product management, digital marketing, and growth, in hopes of keeping my skills relevant and staying sane in this crazy climate of job searching.

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Optimize Your Personal Brand Using ChatGPT

ChatGPT is helping me to find my digital footprint in order to improve my personal brand and land a job in product management marketing technology

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Resumes: Single Page vs. Two Page

I recently asked the Blind community which of my resume versions would tell the better story and, overwhelmingly, the majority voted for the single-page version.

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How I Rewired LinkedIn’s Algorithm

For months, I experienced a slump in traffic and engagement on my LinkedIn profile. I would get recommendations of content and job leads that I was not interested in or didn't match my profile. I was frustrated! I felt like LinkedIn hated me and I had no way to make it work harder for me.

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Using AI agent to search for jobs

I used the new agent feature on ChatGPT and it did not impress me at all. It understood the assignment, so my prompt was crystal clear: to search product roles on the career site of TikTok (one of the companies I am targeting as part of my job search).

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Use AI agents to simulate recruiters

Don't just ask your AI agent to review jd's for role fit. Take it a step further and use an agent to simulate a real recruiter (or at least as close as it can get) *before* you apply.

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Use AI to validate usability testing scripts

Would you consider using an AI agent to do a dry-run of your usability test script? I used Manus to step through a simple script for my own website www.miguelrosario.com to see how it would behave. It took me a few attempts until I refined the prompt.

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Did the AI bubble burst?

I came across this headline a few days ago and it startled me: "MIT report: 95% of generative AI pilots at companies are failing."

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What's a reasonable travel time you would consider for work?

Would you accept a job opp knowing the travel time in public transportation is 7 hrs per day? I've received many amazing job leads but recruiters don't see anything wrong with a travel time of 3.5 hrs both ways.

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Interview with an AI

It was inevitable; AI is impacting the recruiting process as well. I recently had my first AI-assisted screening session and was pleasantly surprised. Here's why...

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Tracking cliks on my resume

I added tracked clicks on my resume. Getting your job application rejected without explanation or feedback sucks, especially not knowing if your resume even reached human hands. So, I devised a process to get more clarity.

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I’m Tracking Recruiters Who Read My Resume

The constant job rejections without feedback suck. Especially not knowing if my resume even reached human hands. So, I flipped the script: now I track recruiters who read my resume.

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Submit Applications on Weekends!

Continue searching and submitting your job applications on the weekends! Don't feel discouraged by the silence of the non-business hours. Recruiters are searching for talent even on the weekends!

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The December Time Crunch is Here!

The December per-day engagement is ~20% higher than November, signaling their intent to have their ducks in a row with strong candidates before the holiday break.

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Generalist vs. Specialist

Hey generalists, are you having a hard time identifying roles that align with your awesomely eclectic skills? Well, you're not alone. Many roles that I've applied for read like they're looking for generalists but then the interviews highlight needs for specialist qualifications. To be better prepared, I am now looking for specific conditions and keywords to help me identify the needs better.

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