Services

A persona describes who someone is. A simulation models how that person actually behaves on a specific site — including which paths they take, where they stall, and what they're expecting to find. It's a behavioral run, not a profile.

Accuracy depends on how specific you are with your segment definition and the supporting context you provide. The more grounded the input, the more grounded the output. These tools are designed to surface hypotheses worth testing, not replace analytics.

Yes. B2B use cases work well, especially when you specify the buyer's role, stage in the buying cycle, and the organizational context they're operating in. Committee-based buying, multi-stakeholder friction, and long-cycle evaluation paths are all well-supported.

The tools accept xlsx, xls, csv, docx, pptx, pdf, txt, json, and tsv files up to 10 MB. Good candidates include journey maps, research briefs, survey exports, analytics summaries, and existing personas.

Each tool surfaces specific friction points, content gaps, and conversion signals mapped to your segment. Use those outputs to prioritize A/B tests, rewrite underperforming sections, restructure navigation, or brief your content and UX teams.